Marketing is a significant driver of sales for ecommerce. And while we could come up with countless reasons why ecommerce businesses like yours need a marketing plan, we’ll keep it short and sweet by focusing on the following three reasons. Whether you’re selling t-shirts out of your garage or distributing software to enterprise businesses, you need a marketing plan. Why Ecommerce Businesses Need Marketing Plans Promotion/Distribution Strategy: How are you going to reach and convert your target customer?. Buyer Personas: Similar to your target audience but with more detail and insights.SWOT Analysis: Strengths, weaknesses, opportunities, and threats in the market and in comparison to competitors.Target Market: Who are your current and potential customers?.Situation Analysis: What’s your industry look like in the next five years and how is your company adapting?.Trackable Goals: How will you measure success? Which key performance indicators are you focusing on?.Mission Statement: What’s your company’s “why”?.
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